About Us

Edge Company is marking its 32nd year of trade with the launch of over 30 fresh new products. We have carried forward our best sellers and popular favourites and as always, we stay true to our core ideas of exclusivity, original design and innovation and so our reputation for supplying high quality, distinctive product grows.

Meet the Team

Garth Williams

Garth is the founder of Edge Company, main product designer, and tea maker in chief.

Manja Williams

Manja is our social media expert and lifestyle photographer. She is also involved in product concept and design.

John Mercer

Our ultimate warehouse warrior, knows everything about things no-one else does.

John Partridge

John can be seen wondering around the halls at the NEC, but especially on our stand.

Sujit Kumar

Our IT expert where 'anything is possible in my world'

Our Story

The beginning 1991 - 1999
Designer, Garth Williams starting working in Zimbabwe in 1991 with a small group of highly skilled artisans. An Afro-centric range using recycled metal, wood and rapoka stone was developed and later that year Afrika Trading was established.

By combining different metals with different finishes and paying close attention to detail his designs became well known and sort after. Gradually the ranges grew and during the subsequent 10 year period he significantly shaped the art scene in Zimbabwe by improving techniques and introducing new concepts, especially with recycled metals.

Edge Company 2001 - 2025

The economic crisis in 2001, which lead to political instability and massive inflation, forced Garth Williams to leave Zimbabwe in 2002. Afrika Trading then rebranded and became known as Edge Company. After some work in Poland and the Czech Republic Garth Williams is currently working in India.

The use of new materials and the sophisticated finishing techniques which are available in India has enabled him to take on some exciting new projects. This has resulted in a constant flow of fresh new ranges, many of which are regularly featured in glossy Home, Garden and Lifestyle magazines within the UK.

Garth Williams has launched his latest collection for Spring/Summer 2025.

Edge Company operate Same Day Dispatch, Next Day Delivery on most orders and as our site is linked in real time to our stock control you can be sure items ordered are delivered.

Garth Williams - Managing Director

Recognition in the Press

The Independent

Edge Company’s Decorative Fruit Bowls were featured in eclectibles... “Devilsh doodahs and funky knick knackery at the click of a mouse..."

Daily Express

Edge Company’s Rain Chains were featured in Outdoor Living... “The Rain Chain will visually enhance any area of the Garden, but especially effective when attached to the guttering..."

Staffordshire Live

Edge Company’s Tealight Holders were featured in Gorgeous and purse-friendly... “ Edge Company's Tealight Holders are perfect credit crunchers this Christmas..."

Sunday Express Supplement

Edge Company’s Bay Leaf Bowl was featured in the Linda Barker column... “These shining examples will brighten up your home..."

Homes & Interiors

Edge Company’s Bay Leaf Bowl was featured in the Linda Barker column... “These shining examples will brighten up your home..."

The Mirror

Edge Company’s Garden Flames were featured in Sculptures & Decor...“Make a statement and impress your summer visitors with a contemporary sculpture or delightful decor idea by Edge Company..."